Quote:
Bad advertising can unsell a product.
David Ogilvy
Fact
What medium of advertising can be exposed the longest?
Advertising is expensive, that why we must play it right by advertise on the right medium. We don't want our ads to drain away just like passing water. We must catch it and in advertisement, we must get notice as long as possible.
Ads on car can be exposed the longest from all the advertisement medium.
Newspaper can be read as long as we want but its life is too short.
Billboard is great but when it is near enough to be seen, it is already behind you.
Radio don't hold people from stop working. However, most people just want to listen to music or news.
TV is good because it has picture and sound but people switch away when a comercial come on
People don't like it, if they feel that are bombareded by advertisement.
Magazines hasto be bought and it is not cheap.
....goes beyond the edges!
... it's a SHOW that can give the widest exposure and longest retention rate!
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